Nowadays, more and more people are starting to work on advertising tvc.

Due to the nature of the filming,

Most tvc shooting cycles are often only a short one to two days,

And how can photographers carry out fast and efficient lighting solutions on site?

It is the key to guarantee the quality of the final film.

This article will help you summarize the lighting techniques of several classic tvc commercials.

Including specific lighting fixtures and lamp positions ,

Let you cope with it at the shooting scene.

This is an advertisement for "Yunnan Baiyao Toothpaste".

It was shot with Arri's Alexa HD digital camera with the Arri Zeiss MP series lens.

Because creativity needs to show the different states of different people suffering from oral problems in different environments ,

Therefore, the advertisement has its own characteristics in terms of environmental atmosphere and character handling.

In the first scene,

We saw in the teppanyaki restaurant that is full of people,

Young men and women have a good time to eat and drink, and the atmosphere is warm.

The protagonist’s oral problems in this environment made him anxious and restless.

Light processing for this scene,

The most important thing is to highlight the atmosphere of a jubilant, hot restaurant.

Based on this, the characters are set.

From the scene we can see

This scene is very wide and the depth is very large.

This is good for shooting

But at the same time it will increase the range and difficulty of the cloth

To meet the lighting requirements, but not to wear

And there are a large number of actors.

In this case, it is generally necessary to divide the scene into regions first.

After setting the position, you can see the shooting range from the finder frame.

Then regionally illuminate.

This applies to the large number of actors,

Group the actors and then illuminate them in small groups.

Scene 1

In this shot,

Adopting the movement of the track traverse,

At the same time, upgrade (100fps) shooting.

All actors are divided into three areas:

1. The longest table closest to the camera is the main performance area;

2. Arrange the middle area where three actors chat in the rear aisle;

3. The big elliptical table on the last side is the back view area that people celebrate.

Scene 2

As shown in Figure 1,

The main character on the right front side consists of a 4-tube Kino and a 2 kW lamp at a distance

The main light ( green arrow ) is printed through a thick soft screen .

Two lamps in the same direction have a larger illumination range.

Can take care of most of the actors in the entire performance area (all the actors in the foreground).

On the right side of the lamp, a large-sized Mipolo fills the five actors closest to the lens in the performance area.

Every time the lens is shot, there will be a professional chef to create a flame effect.

This Miboro can also enhance the light and dark changes ( red arrows ) that the fire brings to the face .

Scene 3

Figure right rear pass through two 2kW tungsten plus Blue

Compared with the main light, it shows a contrast between warm and cold .

To make a large-scale and slightly harder light to make a character backlight ( blue arrow )

On the left rear side of the character, use a piece of Mipuro that is all covered with tin foil (light quality is hard).

Reflecting the main light outlines,

At the same time increase the light ratio of the face ( purple arrow )

In Figure 2 and Figure 3, you can see several small spotlights and Kino lights plus blue paper placed on the ground to brighten the wall.

The intention of doing this is to bring different density to the back scene with rhythmic changes.

And the last big oval table area,

In addition to the flame effect of the chef under the Kino tube to add a little light to the chef,

Other methods relying mainly on field lights to adjust the lamp head,

Accompanied by two 1kW tungsten lamps hidden in the aisle

Add soft paper in front of the lights to capture the overall illumination of all the actors in the area.

Make the hotel's general top effect.

Because this area is a blur effect outside the depth of field,

Therefore, in the processing of light, it is dominated by the atmosphere and the relationship.

There is no need to make too many modifications in the details.

Because it is a live-action shot, the existing lights on the spot can be fully utilized.

Opening them all will ensure the overall lighting foundation of the site is guaranteed.

It also reduces the number of artificially arranged lighting fixtures.

Most of these lights can be adjusted to change the direction of light.

It can also be used as part of the person's lighting.

However, the light quality is hard, and it is necessary to use a soft screen transmission to soften the light quality.

Field lamp position reference map

Practical analysis 2

It’s a karaoke scene where a young party sings and dances.

The rear view is crowded, people hold their hands up and twist their postures.

The protagonist of the prospect is painful and unable to get involved.

The two states form a contrast contrast .

it's here,

The arrangement of the light should create a light that sheds in the bar and sways

And the youthful and welcoming atmosphere.

First of all,

Select the position to use the stage as the back view of the shot.

The reason

First, because the stage lighting is beautiful,

Have a distinct nightclub atmosphere,

Coupled with the performances of the mass actors’ respective dances,

Can fully reflect the needs of the environment.

Second, due to live shooting,

This machine has the largest depth space

(In most cases, you should avoid the appearance of a scene that is too narrow or very "blocked")

Set the main character performance area closer to the machine

Pulling a distance from the back view

Depth of field control can be used to clarify the relationship between front and back

Enhance the beauty and layering of the picture.

As shown in Figure 5, in the close-up lens

According to the props, there is a jukebox on the main body.

Use this as the basis for the main face of the person's face

So three lights were placed close to the actor.

The front side of the character is the main lighting

The role of the 4-tube Kino Flo ,

Add a layer of soft paper and a layer of blue paper to enhance the color temperature .

Finally let the light pass through a soft screen.

Transmitted to the face for further softening.

On the right side of the character is an LED square hand-held light.

Also added a layer of blue paper and soft paper .

And use a piece of paper to cover the left concealer to reduce the lighting area.

Limit the effect of the lamp to the range of the person's face .

The left front side of the character is a 300W spotlight , which is also added with blue paper and soft paper .

The right side of the lamp is blocked with black paper like the LED .

As shown in Figure 7, a 1.2kW xenon lamp is placed on the left and right sides of the character .

The left side of the lamp has blue paper and the right side has red paper.

The intention is to modify the character as a side backlight.

The addition of colored paper is combined with the atmosphere of the bar to make the color light effect.

In front of the character is a 盏2·5kW neon light .

But the light it produces does not directly affect the face.

Instead, the light center is gathered and then hit by a layer of soft paper and blue paper on the back silver plate.

The reflected light then contours the person from the direction of pure backlighting.

The rear view opens all the stage lights ( green squares ) that are inherent on the stage .

Most of them are lanterns that are placed near the ceiling height.

Four of them are pressure regulating lamps.

The brightness can be constantly changed through the console during shooting.

The part of the scene in the middle of the scene,

A few 1.2kw xenon lamps ( blue arrows ) were placed on both sides, and the center of the lamp was adjusted to the most concentrated .

Each with red and green paper,

With the 1.2kW Lantern lamp placed on the back side of the scene at the same time

Shake the lamp head during shooting to make a shake

(The light has a high degree of light convergence and a hard light quality, which is suitable for spotlight effects)

During the shooting, a lot of smoke is emitted from the back view.

Smoke particles dielectric substance can highlight light.

The light itself is a prominent visual element.

It is a good setting to bring out the atmosphere of the bar.

After reading, is it full of dry goods~

This is only a part, so stay tuned for the next issue~~

Saying that the puzzle in the last dry article did not guess who it is.

Xiaobian had to announce the answer here.